I BUILD CAMPAIGNS THAT SHIFT CULTURE. I CREATE BRANDED CONTENT & IPs THAT BUILD COMMUNITIES. I CRAFT BRAND MANIFESTOS THAT RESONATE. I DESIGN OOH EXPERIENCES THAT DEMAND ATTENTION. I DIRECT ORIGINALS THAT INSPIRE.
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Campaigns

Mirinda Release The Pressure

Mirinda | #ReleaseThePressure

When exam pressure became too much to bottle up.

Mirinda Comparison Adds Pressure

Mirinda | Comparison Adds Pressure

A chapter of the #ReleaseThePressure movement

All Out Stand By Tough Moms

All Out | #StandByToughMoms

From protecting families to standing up for mothers.

All Out It's Okay Not To Know

All Out | It's Okay Not To Know

A chapter of the #StandByToughMoms movement

Ford Discover More In You

Ford | Discover More In You

An SUV that takes you beyond the road.

MakeMyTrip Aankhein Khul Jaengi

MakeMyTrip | #AankheinKhulJaengi

Changing how India books travel, one contradiction at a time.

Branded Content & IPs

Samsung Galaxy S22 Ultra

Samsung Galaxy S22 Ultra

We Own the Night

Samsung Galaxy S21 Ultra

Samsung Galaxy S21 Ultra

Uncover the Epic

Doublemint

Doublemint

FreshTake

Hilton Hotels & Resorts

Hilton Hotels & Resorts

Wedding Diaries

PolicyBazaar

PolicyBazaar

Ashray’s Medical Emergency

Quaker

Quaker

Fuel For The Real Fit

Brand Manifestos

CRED

CRED

HCL

HCL

Tinder

Tinder

Uber

Uber

Univest

Univest

Urban Company

Urban Company

Zomato

Zomato

OOH Experiences

Coyu

Coyu

Fitpass

Fitpass

HP

HP

Libas

Libas

MMT

Make My Trip

Pokerbaazi

Pokerbaazi

Schneider

Schneider

Taco Bell

Taco Bell

Tinder

Tinder

Zomato

Zomato

Originals

Bar Confession

Bar Confession

Dark Thriller • Feature Concept

SINS

SINS

Psychological Crime Thriller • Limited Series

The Last Voicemail

The Last Voicemail

Emotional Mystery • Limited Series

Unfollow

Unfollow

Social Thriller • Limited Series

Gaurangi Mathur

Ideas don't belong to formats.
They belong to people.

Some become films.
Some become social conversations.
Some become brand platforms.
Some become products.
Some become movements.
The format changes.
The thinking shouldn't.

For over 15 years, I've helped brands find ideas people don't just watch — they participate in. Across films, digital ecosystems, outdoor, creator culture, AI, branded entertainment and original IPs.

Because the best campaigns don't interrupt culture. They become part of it.

g.mathur7@gmail.com