When exam pressure became too much to bottle up.
A chapter of the #ReleaseThePressure movement
From protecting families to standing up for mothers.
A chapter of the #StandByToughMoms movement
An SUV that takes you beyond the road.
Changing how India books travel, one contradiction at a time.
We Own the Night
Uncover the Epic
FreshTake
Wedding Diaries
Ashray’s Medical Emergency
Fuel For The Real Fit










Dark Thriller • Feature Concept
Psychological Crime Thriller • Limited Series
Emotional Mystery • Limited Series
Social Thriller • Limited Series
Ideas don't belong to formats.
They belong to people.
Some become films.
Some become social conversations.
Some become brand platforms.
Some become products.
Some become movements.
The format changes.
The thinking shouldn't.
For over 15 years, I've helped brands find ideas people don't just watch — they participate in. Across films, digital ecosystems, outdoor, creator culture, AI, branded entertainment and original IPs.
Because the best campaigns don't interrupt culture. They become part of it.
g.mathur7@gmail.com
Bronze at Spikes Asia 2018 for Mirinda Comparison Adds Pressure #ReleaseThePressure
3 Bronze at Spikes Asia 2017 for Mirinda #ReleaseThePressure
Bronze at APAC Effies 2019 for All Out #StandByToughMoms
Bronze at APAC Effies 2018 for Mirinda #ReleaseThePressure
Glass Lion for Change (Bronze) at Cannes 2018 for All Out #StandByToughMoms
Silver Lion along with 3 shortlists at Cannes 2017 for Mirinda #ReleaseThePressure
3 Gold & 4 Silver at The Abby One Show Awards 2022 for Samsung S21 Ultra #UncoverTheEpic
2 Silver at The Abby One Show Awards 2023 for Samsung S22 Ultra #WeOwnTheNight
3 Blue Elephants at Kyoorius 2018 for Mirinda #ReleaseThePressure
Grand Prix, 1 Gold & 2 Silvers at FAB Awards 2018 for Mirinda #ReleaseThePressure
Gold at Andy's 2018 for Mirinda #ReleaseThePressure
Represented BBDO India at The BBDO APAC Women's Leadership Program 2019
Gold at Adfest 2018 for Mirinda #ReleaseThePressure