What made millions of Indian travelers befriend GoIbibo.

Young travellers mostly tussle with limited funds. This leaves them on a constant lookout for deals and offers that help them make the maximum out of every buck they spend.

Understanding this struggle and being a value for money travel brand that believes travel must be accessible to one and all, GoIbibo took it upon itself to come up with an offer one can’t resist.

‘Dutching Money’ for occasions like a party or a trip, is a common practice among friends so that the financial burden is not borne by any one of them. 

With ‘Sabka Yaar Dega 1000’ GoIbibo tapped into this ritual and positioned itself as a friend who contributes equally towards their travel budget. 

It being an only-digital campaign, to bring alive the idea we brought on-board the most talked about bunch of friends from the OTT landscape – the epic cast of Mismatched. Prajakta Koli, Vihaan Samat and Sanjana Sarathy together effortlessly blew life into the film with their real and nuanced camaraderie. 

The response to the campaign clearly made GoIbibo the travel brand everyone wants to befriend.

• Total Reach 471Mn

• Completed Views 840Mn

• Total Impressions 3501Mn

• Total Clicks 18Mn

• App Installs 167K