Quaker #FuelForTheRealFit

In a world where the popular perception of fitness tends to be limited to physical aspects, Quaker – a healthy PepsiCo food brand, decided to redefine
the idea of ‘real fit’.

The brand launched #FuelForTheRealFit a nationwide campaign to celebrate the tireless spirit of young Indians who drum up the strength and determination to outperform themselves every day. They are ordinary Indians who lead extraordinary lives, and have boundless purposeful energy and resilience to do more for society and the country.

The campaign kick-started with real life stories of real-fit Indians turned into stirring digital films.
A doctor, who despite working for 48 hours at a stretch, showcasing extraordinary levels of physical, mental and emotional endurance.

A teacher, keeping up with a class of 30 with extreme agility, patience and compassion.

And the oarsmen at Valamkalli tireless preparing for the prestigious Nehru Trophy, thereby keeping an age-old tradition alive.

India connected with #FuelForTheRealFit making Quaker Oats the most loved brand by millennials and a proud platform for all those real-fit heroes who are making a difference every day.